Keurig Green Mountain has teamed with actor Hugh Jackman's Laughing Man coffee brand on a range of pods that contain fair-trade coffee from farmers in Ethiopia. The partnership's debut ads, from Havas Worldwide, feature Jackman drinking coffee and telling the story of Laughing Man.
Keurig has partnered with actor Hugh Jackman's Laughing Man Coffee brand for a series of ads created by Havas Worldwide promoting the coffee's support of growers and local communities. "This is really a marriage of three brands," explained Havas account manager Laure Ayel. "Hugh Jackman himself, Keurig and a virtually unknown brand in Laughing Man."
After losing a bet, Andrew McAfee, a professor at Harvard Business School, had to write 100 Twitter posts in a single day. The exercise taught him a few things about marketing with social media: Write tweets with broad appeal, include lots of lists and cross-promote on multiple social sites. McAfee also learned some things about online criticism, but even that had an upside.
A great title can help a blog post stand out and reach more people, as Mack Collier recently discovered. Here, he documents how a strong title helped his post "Six reasons why no one likes you online" draw more than 3,800 hits in a single day, double his blog's previous traffic high.
The "sexiest man alive" brought glamor back to Oscar night with a song-and-dance routine that was both funny and romantic. Some critics called Hugh Jackman's patter corny, but what better tonic for troubled times than the Fred Astaire/Ginger Rogers style that provided cheer to the 1930s?