According to a new survey of Vacation.com members, how promotions are disseminated to travelers is key to agents' success. For example, more than 46% of those surveyed attributed cruise-selling success to direct mail and e-mail marketing. "A reduced cabin price is important, but getting that price into the right hands at the right time is more important, and that's what targeted marketing is all about," said Stephen McGillivray, vice president of marketing at Vacation.com.

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