What the 2008 presidential campaign can teach us

There's still plenty that the business world can learn from how the 2008 presidential campaigns used social media, writes SmartBrief Publisher Merritt Colaizzi, who attended a recent panel discussion hosted by the Interactive Advertising Bureau. One of the most important insights she gleaned: Just getting online doesn't qualify as a strategy; Internet activities must be integrated with everything else you're doing. Read the full post on our SmartBlog on Social Media.

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