What the 2008 presidential campaign can teach us
4/15/2009

There's still plenty that the business world can learn from how the 2008 presidential campaigns used social media, writes SmartBrief Publisher Merritt Colaizzi, who attended a recent panel discussion hosted by the Interactive Advertising Bureau. One of the most important insights she gleaned: Just getting online doesn't qualify as a strategy; Internet activities must be integrated with everything else you're doing. Read the full post on our SmartBlog on Social Media.

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