Viacom-owned movie studio Paramount is releasing three summer blockbusters -- "Star Trek," "Transformers: Revenge of the Fallen" and "G.I. Joe: The Rise of Cobra" -- all of which have tie-ins with quickservice chain Burger King. For its "Star Trek" promo, Burger King ad shop Crispin Porter + Bogusky developed a new character, the "Kingon" -- a meld of the BK mascot The King and the Klingon people of Trek.

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