CPM International, a marketing group in the UK, and VIRA Asia of Vietnam have joined forces to create a retail-marketing consultancy. "By bringing our brand to Vietnam, we are committed to a long-term investment in the country, and CPM will take steps to improve technology and human capital and introduce new services to Vietnam," said Tom Preece, global CEO at CPM International.
After the CEOs of Germany's Metro and Arcandor met Thursday, the companies issued a joint statement saying an alliance of the company's department store divisions might be a sensible course of action. The retailer leaders are planning to meet again, but further details were not disclosed. Arcandor is on a deadline, however, as its credit lines need to be renewed by June 12 or the company might face collapse.
Columnist Lisa Berwin says that although French Connection's FCUK campaign was successful, it might have given the retailer more of a down-market image than was expected. The fashion retailer has re-branded itself a number of times and is working to get back onto consumers' radar. Berwin says menswear will be the biggest challenge for French Connection.
Changi International Airport is the first airport in the world to feature a Billabong-branded outlet. "As one of the world's leading lifestyle brands with a tradition in providing quality, functional surf wear, Billabong will be an exciting addition to the mix at Changi Terminal 3," said Scott Raisin, Lagardere Services Asia Pacific CEO.