5/27/2009

Columnist John Frenaye explains that while the current focus may be on Facebooking, tweeting, blogging and other digital networking, getting physically into the community is still necessary. While out meeting new people, travel agents should have their "elevator pitch" ready. "An elevator pitch is the 30-60 second business description of what you do and why someone should buy travel from you," Frenaye explains.

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