Papa John's new interactive webcam feature is one of the rare bells and whistles that has some functionality, StorefrontBacktalk notes. It's likely to get more useful as the number of people with webcams increases.
The in-game ad segment will be worth $1 billion in five years, according to research firm Screen Digest. "Games are proven recession-beaters with an ad-funded online model that actually works," said Adam Smith, futures director at GroupM, which participated in the Screen Digest study.
While social networking can be an important business tactic, it also can damage a company's image when used improperly. A majority of companies still don't have a clear policy, and many employees don't think about the company when posting.