Portion-controlled food packaging, such as 100-calorie packs, present a major growth opportunity, Mintel says. Successful products tend to be low-calorie, high in fiber, rich in vitamins and minerals, and available in popular ethnic flavors such as Mexican or Italian.
Chocolates including alcohol, higher cocoa contents and fashion inspiration are some of the trends coming out of the ALL CANDY EXPO. Other trends are related to superfruit, movie tie-ins and new twists on old favorites.
Companies including Wal-Mart, Kraft Foods, Unilever and Campbell are building ad campaigns around meals that cost $1 per serving. Kraft, for example, is promoting $1 cheeseburgers made with its Singles, and Campbell is testing $1 soups.