Chocolates including alcohol, higher cocoa contents and fashion inspiration are some of the trends coming out of the ALL CANDY EXPO. Other trends are related to superfruit, movie tie-ins and new twists on old favorites.
Companies including Wal-Mart, Kraft Foods, Unilever and Campbell are building ad campaigns around meals that cost $1 per serving. Kraft, for example, is promoting $1 cheeseburgers made with its Singles, and Campbell is testing $1 soups.
Haigh's Chocolates in Australia is launching a chocolate bar this fall in a partnership with the Adelaide Zoo. Some proceeds of the sales of the Giant Panda chocolate bar will go toward panda conservation.
Portion-controlled food packaging, such as 100-calorie packs, present a major growth opportunity, Mintel says. Successful products tend to be low-calorie, high in fiber, rich in vitamins and minerals, and available in popular ethnic flavors such as Mexican or Italian.