Online word of mouth is substantially different from the offline conversations that spread the word about a product. Research shows that looking only at online word of mouth is not an accurate predictor of offline conversations.
Spanish chocolate producer Natra plans to buy 50 metric tons of cocoa from Colombian sources. The Colombian farmers are part of a restructuring program designed to push organizations to cultivate cocoa instead of cocaine.
Hammond's Candies, in Denver, offers tours that feature its new line of all-natural candies and toffees dipped in chocolate and rolled by hand. The company started in 1920 and has outgrown three previous locations.