Manufacturers can protect their brand equity from private-label lines by promoting their own brand value and expanding their lines. Focusing on innovation and differentiation also can protect against a loss in sales.
Mascoma said it has developed a less expensive way to mass-produce cellulosic ethanol. In consolidated bioprocessing, in which genetically enhanced microorganisms are used, the company eliminated the need to produce cellulase enzymes, leading to significantly reduced costs.
Kellogg Co. in the U.K. started letting workers leave after lunch on summer Fridays after research found the shorter days improved motivation. The company says the summer hours are part of a focus on work-life balance.
As the official soft drink of Major League Baseball, Pepsi has debuted a baseball-themed ad, which is scheduled to air twice during the Fox MLB game Saturday. It highlights great ballplayers from the past and present.
Combining the U.K.'s guidance daily amount with a system that uses traffic-light colors to identify high, medium and low nutrient levels on food labels would be the most effective method, according to research.