After decades of performing live, Bruce Springsteen still manages to keep his fans engaged and his band on their toes, writes Scott Eblin, because he's willing to try new things while maintaining a consistent set of values.
Companies with highly political corporate cultures often have trouble getting employees to take risks and be creative, observes Nolan Bushnell. Among his tips to prod them along: Try asking for ideas about how a competitor might innovate over the next five years.
Fadi Ghandour founded Dubai-based Aramex in 1982 as a regional cargo and logistics company serving FedEx and other global couriers. Here he discusses how his company -- the first in the Arab world to be listed on NASDAQ -- fosters innovation. His "Shop and Ship" service, for example, "was originally a product of the Lebanese civil war -- when the security situations closed travel routes."
David Butler, Coca-Cola's vice-president for design, has pushed the beverage behemoth into aluminum bottles, creative recycling solutions and sexier coolers. Here's his top tip for getting a big company to accept new designs: Avoid using the word "design."
Context has been shown to be crucial to the success of growth strategies. This report looks at how one can choose the right context and put it into play when planning strategic initiatives and offers suggestions you can take to ensure growth.