After decades of performing live, Bruce Springsteen still manages to keep his fans engaged and his band on their toes, writes Scott Eblin, because he's willing to try new things while maintaining a consistent set of values.
From pygmy seahorses to the world's longest living insect, scientists are still discovering nifty new critters. Check out 10 strange, beautiful and impressively adaptive species that were discovered in 2008 -- including one that can survive inside a can of hairspray.
Businesses looking to raise cash by selling off intellectual property can face a daunting task, writes Josh Hyatt, because it can be difficult to decide what an intangible asset is worth. Hiring outside help can help you secure the best deal, experts say, whether that means partnering with a patent aggregator, a consultant or going to auction. Be especially cautious when going the auction route, he warns, because a competitor may well be among the bidders.
Companies with highly political corporate cultures often have trouble getting employees to take risks and be creative, observes Nolan Bushnell. Among his tips to prod them along: Try asking for ideas about how a competitor might innovate over the next five years.
Environmentalism isn't a rising tide, argue Ted Nordhaus and Michael Shellenberger -- it's a cyclical trend subject to the same forces affecting every other commodity. During boom times, they claim, consumer interest in green products soars, only to plummet again when hard times make people more self-interested. Some green trends, like conservation, can endure the bubble, but the writers suspect that may have more to do with saving money than saving the planet.
CEOs have more leeway to make sweeping changes early in their careers, observes Deutsche Post DHL CEO Frank Appel, which is why Appel says he doesn't plan on serving too long. Appel also says his management style emphasizes accepting the occasional failure. You must "have the willingness to forgive people and yourself," he says. "Lots of managers try to explain why the first mistake was not a mistake, instead of fixing the mistake."