McDonald's is trying something different with a new line of chicken wings, tapping Facebook and Twitter for a rich-media mobile campaign. The cross-channel effort features two NFL quarterbacks and maps out the location of the nearest McDonald's.
McDonald's is launching a campaign in Canada to tout its McCafe gourmet coffees, days after Tim Hortons announced it would begin serving espresso-based hot drinks. Tim Hortons, with 3,000 Canada locations, will sell its coffee starting at $2, while McDonald's coffee starts at $2.29 and Starbucks starts at $3.52.
YouTube's home page, with a 90% sellout rate, has become a highly reliable ad vehicle for the video site. The branded display ads also are serving as a showcase for the rich-media capabilities of parent Google and its DoubleClick unit, according to this article.
McDonald's has started rolling out its McCafe concept, which features espresso and specialty coffees, in California's Bay Area. The company must combat consumers' tendencies to equate it with burgers and fries instead of upscale coffees.