Foursquare says it's working with Internet Media Services to build its presence in Latin America, a region with a well-developed social media and mobile computing infrastructure. "Mobile infrastructure, penetration and consumer demand have laid the foundation for [geolocation-based] services, such as Waze and Foursquare, to truly thrive," said Maren Lau of Internet Media Services.
Taco Bell is using a Lionel Richie song, sung in Spanish, in English-language commercials touting the Cool Ranch Doritos Locos. One comedy spot shows a sad man at a bus stop, trying to stuff Cool Ranch Doritos into his taco, only to be soaked by a passing truck, then learning from a bus ad of the upcoming product. "This is one of those [songs] you get without having to understand Spanish. It adds another level of context to the brand around the experience we're providing. It's blending cultures," Chief Marketing Officer Brian Niccol said.
Charter Communications' HITN-TV has launched in the Atlanta area. The Spanish-language educational and cultural network includes series such as the award-winning "Dialogo de Costa a Costa," "GED en Español" and "EASY English."
Hola Networks aims to tap the growing number of U.S. Hispanic consumers with the launch of its Web display ad network. Marketers can tailor ads based on demographic and behavioral data provided by Hola about the preferences of various Hispanic ethnic subgroups.
La Quinta is making its entry into Mexico with a new 85-room property in the business district of the city of Juarez. The hotel will be developed by the Mexican corporation Plaza Triunfo and is expected to open its doors in 2006.