5/27/2009

Prudential Financial's quick adoption of a new accounting method that gives businesses more flexibility in valuing their investments transformed a potential $400 million first-quarter loss to a $14 million profit, analysts say. The company's move indicates how positive the new guideline might be for life insurers whose assets have declined in value. "We do think this is going to benefit a lot of companies," said Peter Larson of Gradient Analytics.

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