ChannelAdvisor CEO Scot Wingo discusses how consumer and retailer behavior has changed amid the recession. Shoppers are more interested in price comparisons, he said, and retailers are getting smarter about optimization.
GameFly has redesigned its site, adding drop-down menus that enable visitors to find what they're looking for faster. Shoppers also can scroll over game boxes for more information, and game-details pages offer more information.
Traditional payment methods aren't necessarily suited to the micro-payments common in virtual worlds, games and social networks, so alternative currencies are popping up. Facebook, for one, is testing a credits system, and another option is charging purchases to cell phone bills.