Cliff Ritchie, president and CEO of Carolina Beverage Corp., has been appointed to ABA's board of directors. Ritchie joined the company, which makes Cheerwine, in 1978 as warehouse manager and moved up through the ranks.
Online word of mouth is substantially different from the off-line conversations that spread the word about a product. New research shows that looking only at online word of mouth is not an accurate predictor of off-line conversations.
Choice USA Beverage, bottler of Sun Drop citrus soda, has been out of the NASCAR spotlight for 10 years, when it last sponsored the late Dale Earnhardt. The company Tuesday announced the new partnership with driver Danny O'Quinn and is hoping for great things from this up-and-coming star in the Nationwide Series.