The Kindle DX is a new version of Amazon's e-reader with a much bigger 9.7-inch screen that's meant to be used to display newspapers, documents and textbooks. The new edition -- which will retail for $489, a $130 premium over the standard Kindle 2 model -- will be available to consumers in the summer.
Consumers, tired of pinching every penny, are starting to loosen up their budgets for small indulgences as the weather warms and the stock market rallies. Consumer confidence in April grew, but some economists warn that the economy will contract again later in the year.
When "luxury" becomes a dirty word, high-priced goods become "investments." That's the trend in advertising, where makers of high-end goods are emphasizing value rather than vanity. In the words of Yves Saint Laurent CEO Valérie Hermann: "There are still people with money, but we have to talk to them differently." But, as trend-watcher Lesley M.M. Blume points out, the new terminology is "vaguely dishonest" -- even if buyers appear eager to be misled.