Mars Snackfood launched two limited-edition candies as part of its partnership with "Transformers: Revenge of the Fallen." It will support the new M&M's Strawberried Peanut Butter Chocolate Candies and Snickers Nougabot Bar with TV, online and sponsorship spots.
Inwindow Outdoor is creating a digital out-of-home component for a nationwide campaign for Snickers. The campaign includes a 3-D projection of a Snickers candy bar, which can be altered by viewers via motion-sensing technology.
Better merchandising of core brands, quick uptake of new products and more promotional pricing would help convenience stores boost their candy sales, found a study sponsored by NCA and other industry groups. Last year, candy sales in convenience stores were up 3.9%, according to Nielsen.
Rocky Mountain Chocolate Factory and Cold Stone Creamery will expand their co-branding program to several hundred stores over the next few years. It launched the pilot program in four stores last fall.