Researchers are trying to liven up the social life of a robot by signing it up for Facebook. By establishing a pool of shared memories, scientists say they think they may sway humans to remain friends with Ibn Sina long after its behavioral patterns are exhausted.
Jordan McCollum defends the FTC's new social-media guidelines and shares tips on staying on the right side of them. "If they turned a blind eye to this, ultimately, it would undermine the foundations of social-media marketing itself."
After days of speculation about which tech giant would acquire his company, co-founder Biz Stone slipped a secret to Barbara Walters: "We are not for sale." Twitter is focused on developing new features and remaining independent, he said.
The IAB's new set of terms and metrics for social-media sites, blogs, widgets and social-media applications is likely to generate much talk in the industry, according to blogger Kate Kaye. The report is intended "to stimulate growth" by adding more consistency to metrics, the IAB writes in the introduction to "Social Media Ad Metrics Definitions."
Online word of mouth is substantially different from the offline conversations that spread the word about a product. Research shows that looking only at online word of mouth is not an accurate predictor of offline conversations.