Sales for personal lubricants, condoms and other products in the "sexual health" category are on the rise despite the economic downturn. Experts differ on why this might be the case -- whether it's the result of aggressive marketing or if demand for such products has been somehow stimulated by the recession. A spokesman for Johnson & Johnson, which markets the K-Y line of products, said, "When the economy goes down, sex goes up."
Bank marketing is getting an injection of irreverence from the online Redneck Bank, with ads touting "flat out free checkin'" and the Tightwad Bank, a heartland operation that is set for a nationwide online launch.
The McClatchy Co., as part of a new ad sales strategy, will pay agencies commissions for ads. McClatchy, a minority investor in CareerBuilder, also plans to make the Web the focal point of its classifieds, with print job ads acting as a "complement" to the career site, offer discounts to repeat buyers and improve its alliance with Yahoo!