The franchising industry is responding to the current credit crunch with new incentives and programs, says The Dwyer Group CEO and Chairwoman Dina Dwyer-Owens, who also serves as International Franchise Association chairwoman. Many people who lost their jobs are starting anew through franchises and enjoying the benefits of being their own boss, yet getting the help of a larger organization. "As credit markets continue to open, franchisors will be able to expand the doors of opportunity to even more prospective franchisees," Dwyer-Owens adds.

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