Toyota's national "Harmony Between Man, Nature and Machine" campaign for Prius will use digital, social media, product integration and out-of-home elements to promote the third-generation hybrid. A representative from Saatchi & Saatchi, which is working on the campaign, said, "The programs are far deeper in nature than anything we have done before in the social space. They require efforts from both Toyota and the agency to be able to respond quickly and efficiently to consumer conversations."

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