If publishers like The Associated Press and Forbes are so upset at Google for aggregating their content, then why not code their Web pages to block Google's indexing, wonders CNET's Greg Sandoval. Former WashingtonPost.com Jim Brady has an answer, saying: "Google allows your content to be exposed to people who would never see it otherwise. If you're able to code your pages well, then you can get an awful lot of leads from Google. It's up to your site to turn those leads into loyal customers."

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