Popeyes reported its 14th consecutive quarter of growth last week, boosted by a 5.1% increase in same-store sales, making it the 22nd quarter the chain outperformed the domestic quickservice chicken category. Popeyes' U.S. President Ralph Bower attributes the company's success to its "pillar" strategy that includes building a strong brand, running its restaurants well, growing profit, accelerating openings and cultivating leadership. "The most successful brands today have a focus on people development. People in our restaurants get it: They serve our customers for a living," he said.
Even in the midst of a franchise expansion, Checkers remains conservative and focused on the details. Led by Chief Development Officer and former Dunkin' Brands Vice President Lynette McKee, the quickservice chain aims to expand from 800 to 1,200 units by first building franchise counts in existing markets and then evaluating new potential cities including Philadelphia, Baltimore and Chicago.
Arby's has created its first social media campaign to promote a limited-time sandwich set to debut this weekend. The company's multichannel approach includes ramping up activity on an existing Facebook page and using Twitter for the first time. The chain's inaugural tweets come well after many of its competitors, and the move leaves Burger King as the only major quickservice chain without a Twitter ID, QSRWeb.com reports.
David Brandon, CEO of Domino's Pizza, says it's important to have a simple and exciting vision and to communicate it well. "If the instruction is to do one thing one time and another the next time, people get confused because you're confused," he said.
Military veterans are turning to franchises as a way to make money using their leadership and organizational skills. Many companies give discounts to veterans as part of IFA's Veterans Transition Franchise Initiative.