Dairy Queen is the latest in a growing list of restaurant chains to announce plans to take soda off the children's menu. The company, which will drop carbonated soft drinks from children's menus at all locations by Sept. 1, joins chains including McDonald's, Wendy's, Burger King and Chipotle in working to sell more nutritious beverages to their youngest patrons.
The average McDonald's location made $2.6 million last year, compared with Burger King's $1.2 million average, thanks to the top burger chain's advantages in marketing, efficiency, and breakfast and children's meals. McDonald's spent $787.5 million on ads in 2012, while Burger King spent just $48.3 million. "Everything from marketing and site selection to product initiatives and franchisee selection have been historical factors," said researcher Nick Setyan of Wedbush Securities.
The luxury industry is using simpler designs and less expensive materials to offer items at lower price points. Vera Wang has cut the average price of her gowns, and Coach is offering more bags for less than $300.
Editors from shopping-focused e-mail newsletter DailyCandy will program a channel on the Web site of retailer Target as part of a larger advertising deal that puts Target's ads in DailyCandy publications. Increasingly, major online retailers are getting into original content and are selling advertising as a way of leveraging their large audiences.