A top executive at Canoe Ventures -- an advanced-advertising company set up last summer by Comcast, Time Warner Cable, Cox Communications, Charter Communications, Cablevision Systems and Bright House Networks -- said the firm was preparing to deliver "supplemental" metrics information from millions of digital set-top boxes sometime next year. "We are working first and foremost on gathering data from our six MSOs," said Mark Mitchell, senior vice president of network relations at Canoe. "There is no easy infrastructure in place to do that."

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