Just 67 people work at Smart Balance, the company that makes heart-healthy spreads, popcorn and other products. Everything else, including manufacturing and sales, is outsourced, a business model that is attracting attention during these lean times.
The NCA is partnering with Retail Confectioners International to share public-policy issues and join forces on lobbying efforts in the industry. The organizations also will co-host instructional seminars and networking opportunities.
PepsiCo is taking a traveling basement and backyard lounge on a 10-week U.S. tour to promote its zero-calorie Pepsi Max. Visitors to the "Fantasy World" trailer can watch sports and play poker while sampling the drinks.