PepsiCo is taking a traveling basement and backyard lounge on a 10-week U.S. tour to promote its zero-calorie Pepsi Max. Visitors to the "Fantasy World" trailer can watch sports and play poker while sampling the drinks.
Just 67 people work at Smart Balance, the company that makes heart-healthy spreads, popcorn and other products. Everything else, including manufacturing and sales, is outsourced, a business model that is attracting attention during these lean times.
The NCA is partnering with Retail Confectioners International to share public-policy issues and join forces on lobbying efforts in the industry. The organizations also will co-host instructional seminars and networking opportunities.