The Daim candy brand is highlighting nostalgia in its new advertising campaign, seeking "forgotten" stars to audition for the commercials. Customers can vote for who they'd like to be the new face of the candy.
Tangerine Confectionery, which sells nostalgia brands in the U.K., cut costs and consolidated manufacturing in 2008. This year, it expects to see the benefits of its acquisition of Monkhill, which produces the Butterkist candy.
Nestlé's Kit Kat and agency JWT Japan won the Media Grand Prix award for creating edible postcards that are sent to Japanese students, wishing them luck on exams. Nestlé partnered with Japan's post office to create the edible good-luck charms, which are sold only at post offices, creating a retail channel with no competition.