Hershey is adding Halloween items this year, including a Jolly Rancher lollipop in a caramel apple flavor and snack-size versions of Reese's Peanut Butter Cup Minis and milk chocolate Rolo Caramels. Also new are 250-piece and 100-piece bags with an assortment of snack-size treats.
Wise Potato Chips aims to set a Guinness World Record for the most potato chips crunched at once. On July 10, baseball fans entering Citi Field will be given a .75-ounce bag of the chips, and Guinness officials will be on hand to record the crunch.
A campaign for PepsiCo's Tropicana brand is urging consumers to "get your fruit on." Visitors to Tropicana.com can sign a pledge to consume more fruit and receive a free 64-ounce carton of Tropicana Pure Premium juice.
Dr. Margaret Hamburg, the new head of the FDA, said in an interview that recent food safety problems "have underscored for the public and policymakers that things need to change." She said fresh produce tops her list of foods that need better safety measures.
Hershey launched several new Easter products, including a Reese's Peanut Butter Egg, a Hershey's Bliss Milk Chocolate Hollow Bunny and a Twizzlers' Assortment Egg filled with Twizzlers Rainbow Twists. Personalization options are available on the Hershey Web site.