A growing number of U.S. and Canadian firms say their shareholders are demanding they work to limit carbon emissions, including Chevron, Avis Budget and Home Depot. These companies' experiences suggest that the best way to defuse climate change worries is with voluntary disclosure bundled with historical context and preemptive action to reduce emissions. If improved shareholder relations isn't enough of an incentive to go green, researchers at A.T. Kearney are now claiming they've found a correlation between sustainability efforts and higher stock performance.

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