How social media revamped IBM's marketing
6/22/2009

Social media does a lot more than just build community, IBM's Sandy Carter said at a recent marketing conference, noting that the company used data gathered online to frame its marketing materials and optimize search. "Getting people to talk is great -- but monitoring how they're talking and integrating throughout your marketing campaigns can help extend and expand that conversation," Rob Birgfield writes on SmartBlog on Social Media.

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