6/29/2009

Social targeting -- the pitching of products and services to consumers based on their networks of contacts and communities of interest -- reflects a trend away from using content as an ad vehicle, according to this article. "The method threatens an upheaval in the online world, which until now has in large part mirrored the traditional publishing approach of attracting an audience with content and services, then selling access to it," Brian Morrissey writes.

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Adweek

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