Old Navy and Wal-Mart, both of which are selling a line of low-priced patriotic T-shirts timed to the July 4 holiday, are among the marketers playing copycat with any merchandise that finds a receptive audience during the downturn, according to this article. Other examples include dueling diet colas aimed at men from Coca-Cola and Pepsi and the various value menus at quickservice chains such as Wendy's, McDonald's and Burger King.

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