McDonald's held on to the top spot for sales among U.S. quickservice restaurants last year. The restaurant chain had nearly triple the sales of its next closest competitor, Subway. Starbucks and Wendy's took third and fourth place, respectively. Chick-fil-A bested KFC for top chicken chain for the first time.
A group of 14 Boston University marketing students were surprised earlier this summer when a morning lecture they were attending was interrupted by the appearance of uniformed McDonald's workers handing out coffee. Hidden cameras filmed the students' reaction to the treat -- and later the students were given a behind-the-scenes look at how the footage of the marketing stunt was transformed into an actual commercial by Arnold Worldwide.
While the economic downturn has placed greater pressure on supply-chain managers to cut costs, John DiPalo, senior vice president of operations at track-and-trace solutions provider Acsis, believes smart investments in RFID technology can help manufacturers grow even in a recession.
Marti Barletta, an expert in marketing to women, talks about striking out on her own and how influential women are. "It costs money to acquire a new customer, and word of mouth -- both the good and bad -- spreads farther and faster among women," Barletta said.