Mercedes-Benz USA on Monday will break a $75 million ad campaign for its new E-Class Series, with cable TV spots and a print ad push. The marketing plan is focusing on the Mercedes brand story instead of offering discounts. "I'd rather tell our brand story, our innovation story, our value story, than join the chorus of everyone else that's screaming 'sale' -- that's about the only message that's out there right now," said Steve Cannon, vice president of marketing for Mercedes-Benz USA.

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