The luxury industry is using simpler designs and less expensive materials to offer items at lower price points. Vera Wang has cut the average price of her gowns, and Coach is offering more bags for less than $300.
Barneys New York operates a full-line store in Beverly Hills, Calif., but it has also launched a mini-shop at The Beverly Hills Hotel and Bungalows designed to capture the attention of celebrity visitors during awards season. The shop, dubbed Barneys Bungalow, features a selection of red-carpet-ready gowns, tuxedos, jewelry, shoes and evening bags.
Editors from shopping-focused e-mail newsletter DailyCandy will program a channel on the Web site of retailer Target as part of a larger advertising deal that puts Target's ads in DailyCandy publications. Increasingly, major online retailers are getting into original content and are selling advertising as a way of leveraging their large audiences.