The online ad segment in the first quarter fell 5% to $5.5 billion, the Interactive Advertising Bureau and Pricewaterhouse Coopers is reporting. But IAB President and CEO Randall Rothenberg said the segment would regain its momentum as the economy begins to turn around. "Interactive advertising is the most accountable way to reach consumers -- and in this economy, digital media will be a core component of any successful marketing campaign," he said.

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