6/23/2009

Spirit Airlines CEO Ben Baldanza says he's completely at ease with the company's reputation as aviation's bargain chain, since those tight-fisted measures earned the company $17 million in the first quarter of 2009. "We're the Wal-Mart or the McDonald's -- not the Nordstrom's -- of the airline industry," Baldanza says. "No one walks into McDonald's and gets disappointed when they don't see filet mignon on the menu."

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