Starwood Capital is poised to acquire Golden Tulip Hospitality, a multibrand hotel firm based in Switzerland. The move would establish an alliance between Louvre Hotels, the budget hotel unit of Starwood Capital, and the Golden Tulip hotel brands. "Following completion, the group will be able to compete more effectively for corporate accounts thanks to a larger share of the global distribution system and distribution channels," said Rich Gomel, managing director at Starwood Capital.

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