For its new "Top Chef Masters" reality show, Bravo has signed Anheuser-Busch InBev's Stella Artois as a new sponsor, and is bringing back "Top Chef" marketer Toyota Motor Co., which is using the show's upscale potential to showcase its Lexus nameplate. Another repeat sponsor from "Top Chef" is Glad Products Co., which will provide a $100,000 prize to the winning chef's favorite charity.

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