Consumers who tweet are more interested in music and more likely to spend money downloading it than are consumers who don't use Twitter. The micro-blogging service has potential as a music-marketing tool.
To launch its new $6 portobello mushroom burger, quickservice chain Carl's Jr. is tapping nine popular YouTube stars to appear in spots that take a cue from Paris Hilton's buzz-worthy spot showing how she eats a burger. The campaign from Interpublic Group's Initiative is intended to take advantage of the YouTube creators' time spent "building community around themselves," according to Ezra Cooperstein, vice president and director of innovations at the agency.
Sears is testing its MyGofer concept quietly. The prototype, in Illinois, is a warehouse with a showroom in front where customers can order items for pickup. "We are still ironing out a lot of the processes and making sure things run smoothly, so we haven't shouted to the world yet to come on in," one employee said.