Although YouTube has a genuine breakout marketing star in "Fred," a show about a fictitious 6-year-old that has triggered "5 [million] to 10 million" ad-driven hits, video sites still face resistance from marketers, according to Eileen Naughton, director of media platforms for Google. Among the issues for marketers are the various ad formats, how well the sites can target certain demographics and whether common metrics are needed, Naughton said at an industry event.

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