7/13/2009

Marketers increasingly are looking to reach niche blog audiences by developing relationships with popular bloggers and sending them products for review. Products often are sent with the tacit or explicit understanding that while bloggers will form their own opinions about products, negative reviews will not be posted. The Federal Trade Commission is examining this issue and appears to be leaning toward some form of industry self-regulation regarding disclosure of relationships between marketers and bloggers, according to this article.

Full Story:
NYTimes.com

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