Big Y Foods introduced the Baby Y club, giving members discounts, coupons and savings on products for infants. Enrollment is free, and members can receive a free 30-day supply of prescription generic prenatal vitamins, as well as $10 off a first-birthday sheet cake.
Online grocer FreshDirect has added about 300 bulk and family-sized items to its "Buy Big" section. The larger items include snack foods, beverages, produce, dairy products, and meat and poultry raised without antibiotics.
Stater Bros. Super Rx Pharmacies in Southern California have been offering free 14-day supplies of antibiotics to consumers with prescriptions. The program was launched in September 2009 and will remain in place because of its popularity with consumers, said the company.
Grocers are opening new stores in big-box shopping centers, taking over vacant spaces left behind by more traditional shopping center retailers such as Circuit City and Linens 'n Things. Supermarkets, however, must often be willing to adapt their sizes and concepts in order to fit the location.