Four Seas Ice Cream in Centerville, Mass., is celebrating its 75th anniversary this summer with a series of clever promotions, including a Willy Wonka-style "golden ticket" that will allow the bearer to make ice cream with shop owner Doug Warren. The store's "Cape Cod Idol" contest gave customers the opportunity to judge and taste new flavors, and "Celebrity Scoop" fundraisers brought in $4,300 in scholarship money, said Warren, who has served ice cream to celebrities including the Kennedy family and Katie Couric.

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