California-based chicken restaurant chain El Pollo Loco is attacking rival KFC in a series of ads that launched in April. KFC doesn't appear concerned, according to this article. Yum! Brands-owned KFC just posted a same-store sales increase on the strength of its launch of Kentucky Grilled Chicken. KFC outspent El Pollo Loco in terms of adverting in 2008 -- $271 million to $16 million, per TNS Media Intelligence.