Online marketplace Etsy competes with Google and Facebook on hiring by putting values first, says Matt Stinchcomb, the company's vice president of values and impact. That means clearly expressing those values, and finding ways to get customers, employees and the broader community involved in mutually fulfilling ways, Stinchcomb explains. "You can't force a culture. You've got to feed the yeast and just let it happen," he says.
Children ages 2 to 11 are a fast-growing part of the online audience, with that age group's share of total Web users growing 18% over the past five years, according to Nielsen. This group numbers 16 million users -- 9.5% of the total online audience.
Volkswagen, General Motors and Gap are among the major marketers to sign on to RockYou's widget-based ad program for Facebook. One of the keys to wooing these top advertisers to the social network was to offer a guarantee the ads won't be paired with inappropriate content and that they will be placed only in the context of RockYou's applications, according to this article.
To roll out its new line of ice cream based on coffee flavors, Starbucks will give away 280,000 pints of ice cream through Facebook. Users can get a coupon for a free pint and send it to anyone in their network. Starbucks will give away up to 20,000 pints a day until July 19.
A survey commissioned by Oracle and conducted by Foviance found that 70% of U.K. online shoppers accept that they contribute to IT security issues and many aren't interested in understanding how to protect themselves online. Foviance Director Marty Carroll said online consumers would prefer that retailers take responsibility for security. "They just want to be protected and get on with what they are doing," he said.