Some of the ad world's heavy hitters, including Ogilvy & Mather, Bartle Bogle Hegarty and JWT, are operating without dedicated "rainmakers" -- senior executives in charge of acquiring new business. "It's just such a hard position to fill. The Mad Men-rainmaker days -- that doesn't happen anymore. It's a tough job," said Michael Zuna, New York managing director of Saatchi & Saatchi.

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