7/24/2009

"Shrek the Musical" has set up a ticket lottery at the Times Square location of M&M's World, a move that is bringing crowds to the store and the Broadway production. Green ogre-size footsteps lead to a section of the store called Shrek's Swamp Shoppe, which has Shrek merchandise and where the lottery for discounted tickets is drawn daily.

Full Story:
NYTimes.com

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